About Us
Jaimie Hellyer-Smith
Founder/Director
Creative & Brand-Led
Visionary
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Jaimie is the creative mind and driving force behind her growing brand, blending content creation, branding and social media strategy into one cohesive offering.
With a natural eye for aesthetics and a steady, thoughtful approach to storytelling, Jaimie creates work that feels intentional, grounded and true to each client she supports. Her journey began with Sweet Life Socials in early 2025, and while she’s proud of where it started, her direction has evolved into something more refined and brand-led. Today, her focus spans weddings, events, business branding, and long-term social media management, providing clients with support from both a creative and strategic perspective.
Jaimie brings clarity, calm and consistency to every project. Whether she’s capturing the emotion of a wedding day, shaping a brand’s visual identity, or managing the ongoing rhythm of a business’s social presence, she approaches each piece of work with intention and respect for the bigger picture. Her clients value her ability to understand what makes a brand or a moment genuinely connect. She’s driven by storytelling, strong visual direction, and helping businesses show up with purpose in an ever-changing digital space.
As her brand continues to grow, Jaimie is building a creative offering that blends content, strategy and community connection. With new ventures and expanded services on the horizon, she’s only just getting started.
Jysen Erickson
Co-Founder
Analytical & Strategic
Force
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Jysen is the analytical mind and strategic force behind the brand’s digital performance, bringing precision, insight, and a results-driven approach to every project.
With a background in the mining industry, Jysen has always had a natural affinity for technology and data, and he channels that passion into ads, SEO, analytics, and digital strategy. Known for his meticulous attention to detail and relentless commitment, he consistently goes above and beyond to ensure every campaign, report, and strategy delivers measurable results.
Jysen combines technical expertise with a clear understanding of business goals, translating complex data into actionable strategies that drive growth and engagement. Whether he’s optimising ad campaigns, tracking SEO performance, or deep-diving into analytics, his focus is always on creating meaningful outcomes for clients.
Reliable, thoughtful, and driven, Jysen is the backbone of the brand’s digital operations, ensuring every creative idea is supported by strategy, insight, and impact.

