About Us
Jaimie Hellyer-Smith
Founder/Director
Creative & Brand-Led
Visionary
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As a fiancé, mum, and business owner, Jaimie has built her brand from a passion for storytelling, meaningful connection, and creating content that feels both intentional and authentic. Blending content creation, branding, and social media strategy into one cohesive offering, she works with businesses and couples to create visuals that genuinely connect with people.
With a natural eye for aesthetics and a calm, thoughtful approach, Jaimie creates work that feels refined, grounded, and true to each client she supports. Her journey began with Sweet Life Socials in early 2025, and while she’s proud of where it started, her vision has since evolved into a more elevated, brand-led direction focused on weddings, events, business branding, and long-term content support.
Whether she’s capturing the emotion of a wedding day, shaping a brand’s visual identity, or helping a business show up consistently online, Jaimie approaches every project with creativity, intention, and a strong understanding of the bigger picture. Her clients value her ability to create content that not only looks beautiful, but feels genuine, engaging, and aligned with their brand.
As Zyla continues to grow, Jaimie is building a creative brand centred around storytelling, strategy, and community connection — with exciting new ventures and expanded services still to come.

